Expertise

In the current retail marketplace, we know that competition is fierce and market share is not easy to come by.  We also know that technology can give us advantages that we could only dream of ten years ago.

 

Data Trends Analysis:
With our Data Trends Analysis we find the most favorable opportunities or areas where you can compete based on trending customer interest, competition levels and product pricing. This analysis is performed in conjunction with our Product Offering Analysis and is conducted prior to your product selection process (usually two times per year, depending upon your new product development life cycle). For the two months leading up to your product selection process, we will create data files based on the markets where you compete and your product offerings.

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Product Offering Analysis:
In the Product Offering Analysis we analyze your products against the results of the Data Trending analysis, finding the best opportunities based on your strengths and market position. This analysis is performed in conjunction with our Data Trend Analysis and is conducted prior to your product selection process. As a result, we will deliver an Opportunities analysis along with any supplementary analysis based your product direction.

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Data Product File Analysis and Branding:
This analysis is performed in between the product selection analysis.  We match your products against the highest search terms and update your data file based on how your product and product attributes match up against what customers are searching for. With this research, we will create suggested names and suggested attributes that allow you to promote your brand to the end consumer and differentiate yourself against lower price pressures.

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Customer Account Analytics:
This analysis is a combination of an upfront analysis and a subsequent ongoing monthly analysis. Our upfront analysis will breakdown your existing customer accounts and determine exactly how they are competing. In the ongoing monthly analysis we help you acquire the best customers, understanding their online and offline strategies and how your product offering can help positively impact their business.

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